Sound & Scale · Fanbase Builder
Turn listeners into buyers
with the Fanbase Builder.
The Fanbase Builder gives independent artists a complete system for collecting fan contact info, building relationships, and promoting music, merch, tickets, and future offers directly.
Stop chasing streams. Start creating demand.
The problem
Attention doesn’t pay until you can do something with it.
You can have followers, listeners, views, and engagement and still have no reliable way to reach those people when you have something to sell.
The Fanbase Builder closes that gap by turning fan interest into contact information you can use to promote releases, merch, tickets, events, and future offers directly.
Direct
Reach fans again without depending on an algorithm to put you back in front of them.
Repeatable
Every new contact becomes someone you can market to across future releases and offers.
Monetizable
Give fans more opportunities to buy, attend, support, and spend with you.
What's included
One system. Built end to end.
We handle the strategy, copy, design, automation, and setup so you can focus on making and promoting your music.
Artist landing page
A custom page built around your brand, music, and offers, with clear paths for fans to join your email list and stream your music.
Signature email magnet
A unique sign-up offer designed to give fans a valuable reason to give you their email and join your community.
Automatic delivery
Fans receive the offer immediately after signing up, without you manually sending anything.
Welcome campaign
A sequence that introduces your story, promotes your catalogue, and gives new fans more ways to spend with you.
Built-in promotion
Dedicated space for merch, tickets, music, events, crowdfunding, and whatever you want to sell next.
Setup, domain & testing
We connect the tools, build the automation, test the full experience, and hand you a finished system you can keep using in all of your music promotion.
What you get
See what your fan system could look like.
Every build is customized around the artist, but the goal stays the same: turn fan interest into contact information and create more opportunities to earn from that relationship.
An exclusive offer that gives fans a reason to join your list instead of leaving after one interaction.
Automated emails that introduce your music, build familiarity, and promote more ways to support you.
Want a system like this built around your music?
Build my fanbase
The process
Live in 6 days or less.
STEP 1
Tell us about your music
Send us your music, photos, links, current offers, and what you want fans to do next.
STEP 2
We build it
We create the landing page, fan magnet, emails, automation, and everything needed to make the system work.
STEP 3
You review it
We send everything over, you give us feedback, and we make any needed revisions.
STEP 4
We launch it
We connect your domain, test the full experience, and make sure everything is working properly.
STEP 5
Your fanbase starts growing
Use your Fanbase Builder link in your digital promotions and watch your fan community grow
Ready in 6 days. Yours forever.
Start the build now and have your fan system live before your next release.
Fortune 500 marketing strategy, built for independent artists.
Sound & Scale was built by marketers with 10+ years of experience helping major brands turn attention into action.
We apply the same thinking to independent music: build an audience you can reach directly, create more opportunities to sell, and make every new fan more valuable to your business over time.
Pricing
One system. One flat investment.
No retainers, no platform lock-in. You keep the page, the list, and the automation for every release after this one.
Essential
$699
The complete fan-capture system: your landing page, your magnet, your automated welcome.
- Custom artist landing page
- Unique email magnet offer
- Instant delivery automation
- Automated welcome email sequence
- Merch, tickets & release blocks
- Domain + email tool setup
- Handoff walkthrough + training
Payment plans available. Every build starts with a free 20-minute strategy call.
WE'RE HERE TO HELP
FAQ
Do I need an existing fanbase?
No. The Fanbase Builder helps you capture more value from the fans you already attract, whether that’s your first hundred or your hundred-thousandth.
Who controls the contact list?
You do. Your contacts live in your account, under your name, and remain available for your future campaigns and promotions.
What do I have to provide?
Just complete our intake form. It collects everything we need about your music, brand, audience, current offers, and goals so we can build the system around you.
Can I see it before you launch?
Yes. We send you the full build to review before anything goes live. You’ll have a chance to give feedback, and we’ll make revisions before launch.
How long does it take?
Most Fanbase Builders are completed in 6 days or less once we have everything we need from you.
What if I want edits later?
The Fanbase Builder is designed to be easy for you to update on your own. After handoff, you’ll be able to change your links, offers, promotions, and emails whenever you want, so the system can keep evolving with your music.
What kind of results should I expect?
The Fanbase Builder gives you the system to collect fan contact info, follow up automatically, and create more opportunities to promote and sell. Your results will depend on how much traffic you send to it, the strength of your offer, and how engaged your audience is, so we don’t promise a specific number of sign-ups or sales.
Fanbase Builder
Build a fanbase you can keep growing and monetizing.
Whether you’re starting from scratch or already building momentum, the Fanbase Builder gives you a system for turning attention into fan contact info, stronger relationships, and more opportunities to sell music, merch, tickets, and more.